We operate in the laundry care and household cleaner segments. Our laundry products comprise heavy-duty detergents and also special detergents.

• detergents
• fabric softeners
• laundry additives and starch
• color safe bleach
• laundry stain removers
• dishwashing products (not in North America)
• household cleansers
• air fresheners 
• insecticides for household applications

• Expansion of global market position on the basis of leading position in Europe
• Regional growth taking priority over the development of additional product categories
• Further expansion of the position in the US market
• Growth through innovations
• Expansion of the product portfolio of household cleaners, particularly in the countries outside Europe
• Growing faster than the market in every country