Cosmetics / Toiletries: Facts & Figures
Our Cosmetics / Toiletries business sector manufactures, markets and sells branded consumer goods in the hair cosmetics, body care, skin care and oral care segments and in the hair salon business.
Product Portfolio
- hair shampoos and conditioners
- hair colorants (not in U.S.)
- hair styling and permanent wave products
- shower gels and bath products
- skin creams
- skin care products
- dental care and oral hygiene products
- hair salon products (not in U.S.)
- anti-perspirants and deoderants
- body spray
Growth Strategy
- Worldwide expansion of activities in consumer products business with the regional focus on Europe, North America and Asia-Pacific
- Development and rapid commercialization of innovative products
- Specific acquisitions to speed up business development
- International expansion of core activities in hair cosmetics and body care
- Focus on umbrella brand Schwarzkopf
- Development of new regional markets for Diadermine