Mexico today is undergoing an in-depth transition: Its economy is rapidly opening to the world and receiving large amounts of foreign direct investments. Mexico has made clear progress in environmental matters, though it is still necessary to fine tune the regulatory framework. Furthermore, Central and Northern Mexico urgently need to use their scarce water resources more rationally.

However, several very serious social problems threaten Mexico: uncertainty in terms of public safety, unemployment, and the lack of a political consensus on the nation’s most important political reforms.

For its part, Henkel can make a very significant contribution to resolving these challenges, meeting Mexico’s diverse social and economic needs through its activities:

• Contributing to innovation, transferring knowledge and technology in safe, environmentally friendly products, and making better use of non-renewable resources.
• Offering employees fair and safe working conditions, improving their quality of life, and contributing to the development of human capital.
• Continuing with the business ethic that has characterized the company, respecting human rights and having a positive impact, through example, on the communities in which the company is located.
• Creating value and reinforcing the reputation of the company around the world, while stimulating growth in its communities, acting not just as an inhabitant but as a citizen of these communities.
• Improving the environmental performance of its products throughout their life cycle, promoting integrated solutions and the rational use of non-renewable resources.